In this Podcast interview, Bridge the Gap founder and CEO Eric Karsenty explores how DIY musicians can use storytelling in music to amplify their impact and build a narrative that resonates.
Before telling you about my interview my Eric, I need to share one thing with you.
I never believed in the statement:
The music industry is saturated
And I’ll tell you more.
I don’t believe the music industry can ever be saturated.
A 2023 study by Luminate shows that over 120,000 new tracks are uploaded to streaming platforms every single day.
I believe that this isn’t a sign of oversaturation; it’s a sign of abundance.
Let me ask you this.
Is the market truly overwhelmed with diverse, unique individual stories from artists and musicians?
The answer is probably no.
Why? Because artistic expression is limitless.
No two artists have the same creative identities and gifted expression.
No two artists have the same story.
And that’s what makes your art meaningful.
Now, I want you to keep one thing in mind.
Think of it as a mantra.
Whether you like it or not, your story is just as important as your music.
Exactly why I’m very grateful for Eric accepting my invitation to talk about the crucial role of storytelling in music, showcasing your art with your prospective fans.
🎙️ Why Storytelling in Music Matters More Than Ever w/ Eric Karsenty
Eric Karsenty combines classical piano training with a lifelong passion for jazz.
Moreover, over the past 20 years, he has led global marketing campaigns and built high-impact partnerships for major music brands such as Warner Music, Apple Music, Yamaha, and Sonos.
Then, in 2016, Eric founded Bridge The Gap Management, an artist management and label services company that supports independent, jazz-rooted artists. His mission?
To help musicians release music with clarity, intention, and strategy, all while using the power of your journey as a core tool for building connection and visibility.
In this episode, we dive deeper into the power of storytelling in music.
Specifically, Eric shares how DIY musicians can craft a compelling narrative, communicate it consistently across platforms, and integrate their story into every aspect of their music promotion, authentically and effectively.
In addition, read this blog article: How to Define Your Artist Identity w/ Luciane Dom
Table of Contents
3:19 What first sparked Eric’s love for jazz
7:54 How jazz has shaped the way Eric thinks about artist development and storytelling today
25:58 Helping artists open up and share their personal stories
34:22 A storytelling win: corto.alto case study
42:05 Weaving storytelling into your music promotion strategy
57:20 Building solid marketing foundations with storytelling at the core
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