In this episode, I chat with British musician and producer James Berkeley to discuss how to craft a unique sound and an authentic social media presence.
I love the music and energy that emerge from artists who make their multi-creative sides shine together contagiously.
One such artist is James Berkeley.
I’ve been following James on Instagram for a while, and you know that feeling when you see someone and think,
‘This guy is really enjoying himself’
That’s exactly the feeling I got from him.
So, naturally, I checked out his music, and I felt the same energy.
My first introduction was Just The Same, and from there, my curiosity led me to Rise Indigo.
There, he effortlessly blends genres in a way that keeps things fresh, just how I like it.
But now that I’ve given you a taste of his works, let me tell you more about James’s journey.
In Conversation with James Berkeley
James has carved out a name for himself in the UK jazz, soul, and R&B scenes as a talented instrumentalist, vocalist, and producer.
From electrifying live performances with his band Yakul to producing and writing for other artists behind the scenes, his impact on the music world continues to grow.
His musical journey includes extensive work with legendary jazz outfit Incognito, as well as a standout collaboration with R&B powerhouse Mereba, which has already surpassed one million streams.
All of this momentum builds on Yakul’s critically acclaimed 2021 debut, Rise Indigo.
Now, James is stepping into the spotlight as a solo artist, with his debut album dropping this year.
With his rich musical background and an exciting year ahead, James is undoubtedly an artist to watch.
Craft an Authentic Social Media Presence & Signature Sound
Beyond his music, James is deeply passionate about sharing his experience.
With over a decade in the industry, he offers valuable insights and advice to fellow musicians on social media, helping them navigate their paths.
That’s exactly why I sat down with him.
We dove into his creative process, deep connection to black music and how he’s developed such a distinctive sound.
We also explore the art of building an authentic online presence in today’s digital landscape.
Trust me, you won’t want to miss this one.
Enjoy listening! 🎧
In addition, read this blog article: 70s Soul Music, Gil Scott Heron & Songwriting w/ Cecily
Crafting an Authentic Social Media Presence w/James Berkeley – Table of Contents
4:28 Discover how early exposure to the piano shaped James’s journey
8:31 Exploring the key elements of jazz that influenced James’s taste
13:35 What truly matters when developing a unique musical identity?
20:00 How inspirations play a role in shaping your creative expression
24:38 A look into the artists and styles of music that have inspired James
34:34 Why embracing fun and creativity makes for a stronger online presence
43:19 Overcoming Fear and embracing trial-and-error on social media
57:26 Making the Most of Your Time: Promoting Your Releases
EPISODES LINKS
James Berkeley – Music – Bandcamp
Subscribe to the Newsletter!
Join the monthly newsletter and discover the finest events in Berlin and Europe + music marketing tips, and the latest updates from the community.
