How one conversation about a new album got me thinking differently about storytelling in music promotion. All right, here's the starting …
Blog
Jazz em Agosto 2026 – One of Europe’s Leading Jazz Festivals
The connection between Jazz em Agosto and Lisbon goes back decades. So I'd love to start there. Whenever I speak with artists about …
Lisbon Jazz Scene Explained (For Musicians)
When I moved to Lisbon at the beginning of 2025, I really wanted to discover the Lisbon jazz scene. In time, I quickly realised it was …
3 ways to get noticed by bookers (using your newsletter)
A newsletter on its own won’t get you booked, but I strongly believe it does give you more power to bookers. Before I get into it, here’s …
Booking Emails: How to Get More Replies as a Musician
If you spend hours crafting cold booking emails and still don’t get replies, I want to start by telling you this: there’s nothing wrong with …
What most Independent Artists are missing (and How to Fix it)
Why do independent artists need a flywheel? Here's why I am asking you this... I recently watched a brilliant webinar on growing your …
How to Use Storytelling to Build a Loyal Fan Base in 2025
I know you probably hear something else, but here’s what I do believe in. The music industry will never be saturated. Again, the music …
Stay Consistent on Social Media | A Guide for DIY Artists (Part 2)
If you’re reading this, chances are you’ve been struggling to stay consistent on social media, especially as an independent artist juggling …
Stay Consistent on Social Media | A Guide for DIY Artists (Part 1)
If you’re a DIY music artist who wants to stay consistent on social media without burning out, you’re not alone. Maybe you’ve tried …
